About Us
Founder Story
Reuben Alan was created from a simple observation:
Many talented attorneys launch law firms with vision and determination but without access to the strategic resources routinely available to larger organizations.
Minority- and women-led firms, in particular, often build practices while navigating structural barriers, limited networks, and operational challenges simultaneously.
Yet these firms represent innovation, leadership, and the future of the legal profession.
Reuben Alan was founded to help close that gap.
Cheryl Cruz Copeland- Administrative Coordinator
Craig Clemente, JD - Business Development/ Client Relations/ Law Firm Consultant
Jasmine Kano- Operations/ Social Media Coordinator
Managing Partner- Gregory Copeland, JD
- With 20 years of experience in the legal industry, Greg Copeland specializes in strategic planning for law firms. His expertise spans legal search and recruitment, compensation planning, and the development of sustainable growth strategies. Greg's guidance helps small and medium-sized law firms attract and retain top legal talent, fostering a desirable culture that minimizes turnover.
- Greg's legal acumen extends to solo practitioners, small law firm owners, and mid-sized firm leaders, assisting them in improving practice management. As an attorney coach, he offers tailored strategic solutions to address various client needs. Whether aiming to achieve professional goals, enhance client retention, or navigate succession planning, Greg empowers attorneys to elevate their practices and careers.
- Greg enhances his clients' ability to deliver exceptional client experiences by providing innovative and insightful solutions. He invests time in understanding his clients' unique needs and goals, collaborating with them to develop and implement effective legal search and recruitment strategies, performance development, and client retention.
- Greg brings extensive experience in legal recruiting, attorney coaching, business development, and organizational training. He specializes in serving solo attorneys and small- and mid-sized law firms nationwide. Committed to flexible and responsible service, Greg aims to deliver strategic solutions that drive growth and success for his clients.
Our Philosophy
- Growth should create freedom, not burnout.
- Hiring should be intentional, not reactive.
- Small firms deserve sophisticated strategy.
- Expanding opportunity strengthens the profession.
How We Work
We operate as partners — not vendors.
Our work combines consulting, recruiting, and strategic guidance because law firm success depends on structure and people working together.